Direct Email Marketing: find new customers with DEM!

The right tool to
promote your business

overview

Direct E-mail Marketing

Direct E-mail Marketing is the ideal tool to promote your business, achieving immediate results thanks to our proprietary marketing database, which is constantly added to and can also be used together with partner lists.

Do you want to find new customers, position your brand or increase the number of people visiting your physical or e-commerce store?

Once Ediscom has understood the client’s requirements, it manages the campaign from the planning stage right through to analysing the relative results, by creating DEM and custom landing pages and carefully selecting the target audience of reference.

EDISCOM BOASTS ITALY'S MOST SEGMENTED DEM DATABASE

11,500,000
UNIQUE CONTACTS IN ITS PROPRIETARY DATABASE
*Up to 23,000,000 including partner list contacts

B2B AND B2C SEGMENTATION IN EDISCOM'S DATABASE

GEOLOCATION

Geographic segmentation
down to the postcode
GENDER

Possibility to send to
women, men or both
AGE

Possibility to choose one
or more age brackets
SOCIAL/FINANCIAL STATUS

Selection based on lifestyle
and social standing
INTERESTS

Segmentation based on free time,
activities, personal tastes
PROPENSITY TO BUY

Selection based on the propensity
to buy goods and services

AND THERE’S MORE

Self-employed individuals and type of business
Level of education
Earnings bracket
Car owners and insurance expiry
Property owners
Households and number of children
Purchasing habits
Hobbies and sports
Animal owners

benefits

Why choose Ediscom's Direct E-mail Marketing solutions?

Ediscom creates CPL, CPC and CPM DEM campaigns to quickly achieve results and generate quality leads:

Excellent redemptions at low cost
High CTR
Above-average open rates
Highly segmented campaigns thanks to our proprietary marketing database
Custom creatives that are made to measure to meet each client’s requirements
Monitoring and analysis of campaigns by experts, using cutting-edge tools
Tracking and optimising ongoing campaigns, in real time
Optimising future campaigns based on the data collected

Solutions

The best Direct E-mail Marketing solutions

Ediscom makes a range of solutions available, all customisable based on the agreed objectives, the client’s individual needs and the specific DEM campaign in question:

performance dem

The aim is performance and/or lead generation. Users who receive this kind of e-mail are redirected to a landing page or website where they are asked to do something (fill in a form, confirm their data, download an e-book, request a discount code, etc.)

branding dem

The focus is to improve the brand’s image and market positioning, increasing brand equity and the value of the client’s products and services. This kind of e-mail can be used in two different ways:

the user is provided with information about the products and services and is not asked to do anything in particular (e.g. an e-mail informing them about a new opening or special opening times, reminders, promotions, etc.)
through the e-mail received, the user is redirected to a dedicated landing page or the client’s website (e.g. an e-mail to promote or provide more information on products/services, for events and projects, etc.)